The Myth of Thread Count and How to Select the Best Bedding for Your Lifestyle
The Myth of Thread Count
A term that could represent the late 90s ideology of bigger and better, thread count was invented as a genius marketing ploy to create an aura of sumptuous appeal in an industry where consumers didn’t know the specifics behind the product’s construction. From the consumer’s point of view, the higher the thread count must mean the better the product. However, that is not entirely true.
If you put on SPF 100, you are basically getting the same coverage as SPF 50. This analogy is much like how a thread count is comprised. Thread count is the amount of horizontal and vertical threads per square inch. One would think the larger number of the threads packed into a square inch should mean the softer the sheets, however that is not always the case. At most, 400 threads can fit into one square inch of fabric. Therefore, a 1,000 thread count collection is about the same as a 400 thread count collection. One would not want to purchase a 100 thread count collection, but anything over 600 is likely a ploy.
Quality Over Quantity
Bedding collections with impossibly high thread counts typically use weak, shorter fibers. Bulking up the thread count by using weaker fibers that need to be reinforced with other materials creates bedding collections that retain heat, making them hotter and susceptible to tears. Instead of focusing on the quantity of threads, lets focus on the quality. We produce collections with high-end, long staple cottons from around the world. Longer fibers create a stronger weave, meaning less are needed in the milling process, and the result is breathable bedding that gets softer over time.
Instead of focusing on thread count when buying a new bedding collection, pay more attention to the material and overall feel. If you prefer a heavier, silky collection look for a sateen. For breathable and crisp bedding comparable to a perfectly worn in Oxford shirt, a percale is your best choice. Lastly, if you dream of a lighter, fresh and slightly textured finish, give linen a try.