Designer Dossier: Ariel Ashe of Ashe Leandro


Photo courtesy of Ariel Ashe

Ariel Ashe

Location: Greenwich Village, NYC

Aesthetic: Relaxed, Luxurious, Truthful


Photo courtesy of Ariel Ashe

Photo courtesy of Ariel Ashe

Three Can’t Live Without Products

“I love the Bamboo Linen and the Lorimer Percale bedding together. It feels so luxurious. I also can’t wait to use the beach towels–summer is coming!”


Photo courtesy of Kassatex

Bamboo Linen Bedding


Photo courtesy of Kassatex

Lorimer Bedding


Photo courtesy of Kassatex

Color Block Fouta Beach Towels

  • Kassatex: How did you start designing?
  • Ariel: I studied set and lighting design at NYU’s Tisch School of the Arts. The move to interiors was strangely natural. Reinaldo (Leandro) and I like to bring a space back to it’s original intention–make a Soho loft look like a Soho loft. Prewar should look prewar. My apartment is in a 1926 slightly Spanish style building and I had fun uncovering and restoring small details like terracotta floors and wrought iron light fixtures. Spanish style in Greenwich Village feels a little like designing a set.
  • K: Favorite moment when a project is complete:
  • AA: About a week after a client moves in and they text me that they love it. People are usually a little overwhelmed at first.
  • K: Favorite room to design?
  • AA: Living Room. So many different ways a living room can go and so many different ways people live.

Photo courtesy of Ariel Ashe
  • K: Most difficult project?
  • AA: Bedrooms–they are so personal.
  • K: Three favorite colors for walls:
  • AA: White, off-white, and I never thought i’d say this but beige…my bedroom is a beige Lime Wash.
  • K: Runway Ready: Do you ever pull inspiration from fashion, or everyday life?
  • AA: Everyday life, yes. I love historical references.
  • K: How important is it to fully design a room, accent pieces to major elements, or do you allow room to grow with evolving tastes and items?
  • AA: It depends on the client. Sometimes people want to finish a room on their own with objects from their own lives–sometimes they don’t have time. I’m happy with either.

Photo courtesy of Ariel Ashe
  • K: Three decor trends you wish would fade away:
  • AA: If it’s a trend, it will fade. I don’t like trends.
  • K: Repro or Authentic? When is it ok to use a reproduction of a popular item?
  • AA: Ideally never a reproduction. If you can’t afford it, find something different! There are a million other options out there.
  • K: Favorite cost efficient brand you love to use when mixing high/low:
  • AA: I like Room & Board. for beds and other basics. It’s clean, modern design.

Photo courtesy of Ariel Ashe

Photo courtesy of Ariel Ashe
Written and Produced By: Kelly Florio Kasouf