Three Can’t Live Without Products
Chairish Towels
“I have three girls and just reordered a set of powder blue for each of them. They are whimsical, comfortable and they hold up so well!”
Juliska Heidi Embroidered Napkins
“I love the heirloom feel to these. The subdued color works with so many of my table settings and holidays.”
Kassatex: How did you start designing?
Asia Baker: My first job after college was working at Vogue Magazine. Vogue Living was still in print at the time and it was one of my favorite monthly reads. After Vogue I worked for Roman & Williams which was one of the most creative and inspiring places in design. My time there had a huge impact on me and the direction of my career.
Kassatex: Three designers who inspire you?
AB: Lorenzo Castillo, Isabel Lopez Quesada & Veere Grenney.
Kassatex: Favorite moment of the design process?
AB: I find conceptual stage so inspiring and exciting. You are starting with the foundation of a room and the possibilities are limitless.
Kassatex: Favorite room to design?
AB: I love a library.
Kassatex: Three classic paint colors you always use?
AB: We don’t have any go to colors- our color selections are so specific to each project location and the light quality of a room. We use a lot of the Affinity Colors from Benjamin Moore and of course we love Farrow & Ball.
Kassatex: What is currently on your bedside table?
AB: Shop drawings for my own house, a glass of water, a gua sha, a framed drawing by one of my girls and below is an ever mounting stack of books I hope to get to!
Kassatex: First thing you do in the morning?
AB: As much as I would love to say I meditate and take some time to myself, I’m usually wondering how it is already the morning and then I go wake my girls up for school.
Kassatex: Most exciting moment of your career thus far?
AB: Having my house featured in Architectural Digest in 2021 was an enormous highlight for me. I remember receiving an email from one of the editors when the story went live telling me that it was incredibly popular which was an incredible feeling.
Kassatex: How important is it to fully design a room, accent pieces to major elements, or do you allow a room to grow with evolving tastes and items?
AB: Some of the best rooms that I have been in have evolved over time and have a sense of nostalgia and travel. I feel my goal as a designer is to recreate that feeling in our designs. Of course, it takes a lot of layers and we work with a lot of vintage and antique pieces to establish a base. I encourage clients to pick up little things on their travels as well.
Kassatex: Forever favorite hotel?
AB: Villa Feltrinelli in Lake Garda, Italy
Kassatex: Finish this sentence: When in doubt in design…
AB: Trust your instincts. Go with classic over popular/trendy!