Photo courtesy of Nick Mele
Personalized linens and embroidered details have long been a staple of refined home décor. Traditionally, a family monogram served as a timeless mark of ownership and sophistication. But today, a fresh alternative is gaining popularity: the house logo.
Inspired by family crests and signature branding, a house logo gives your space a unique, personal touch that goes beyond initials. Whether it’s a lobster for your New England summer home, a lighthouse for a coastal retreat, a hydrangea to capture classic summer charm, or even a sun motif for poolside essentials, house logos bring a touch of personality to any space.
You Don’t Need a House on Cape Cod to Have a House Name
House names aren’t reserved for waterfront estates or generations-old vacation homes. Whether you’re personalizing a city apartment, a mountain getaway, or your first home, a house logo gives your space a sense of identity. It’s about creating a place that feels intentional, warm, and uniquely yours—no beachfront address required.
Photo courtesy of Roberto Fauceglia
Photo courtesy of Kirsten Francis
Why Choose a House Logo?
It Tells a Story – Unlike a monogram, which is often just initials, a house logo can represent something meaningful: a family tradition, a beloved pet, or a place that holds special memories.
It Stands Out – While monograms can blend into the background, a well-chosen icon feels fresh, modern, and distinctively yours.
It’s Perfect for Hosting – House logos create a signature look for guest towels, napkins, and bedding, making your home feel like a boutique hotel with a personal touch.
A House Logo Creates Order— Especially in a Beach House
If your home is the go-to summer spot for family and friends, a house logo is more than just a design statement— it’s a functional detail. With guests constantly coming and going, a custom icon helps keep things organized. Embroidered beach towels with your motif make it easy for guests to grab the right ones on their way out the door. Once you’re at the beach, it’s a simple way to find your group in the crowd.
Photo courtesy of Roberto Fauceglia
Photo courtesy of Maggie Riordan
Go Beyond Linens: Hospitality-Inspired Details
Take your house logo one step further by extending it beyond towels and bedding. Just like a five-star resort, you can create a fully branded hosting experience with:
Custom cocktail napkins embroidered with your icon for a signature bar setup.
Personalized matchbooks featuring your motif, a thoughtful touch for the coffee table or as a takeaway for guests.
Custom robes for guest rooms to make overnight stays feel effortlessly luxurious.
Photo courtesy of Nick Mele
Ready to upgrade your monogram? Explore our embroidery icons and make your mark in a whole new way.